Redefining the presence of a product consultant

Dualoop is a well-known consultancy, located in the heart of Brussels. Their expertise lies in the digital world, more specifically in Product Management and Product Design. This means their own online presence is an important factor to prove their worth. And eventually it was time for their own website to get a glow-up.

Our first major objective was creating a fresh look from scratch. Besides the logo and name, we were allowed to go all out! After an internal ‘Design Discovery’ session, we proposed a few visual styles and sat around the virtual table to puzzle the new brand together. The style we finally landed upon was called ‘Whiteboard’, highlighting dualoop’s experience in the many stages and situations of product development.

The nice thing about working with other product managers and designers is that they know what we needed in terms of content and structure. This made it easy for us to start wireframing user-flows and layouts. After some back and forth, the lines were drawn and ready to be colored. Being given complete freedom to design still challenged us to be creative, of course within the values and image of dualoop. After this phase was completed, we turned to Webflow for the development and hosting of the website. Since the previous website was also built in here, a lot of content was easy to transfer. Saving us some valuable time, especially regarding the CMS.